Global Real Estate Marketing for Triumphant

Introduction: Triumphant, a visionary in the real estate sector, embarked on an ambitious journey with Ezca to revolutionize property purchases in Dubai. Our goal? To connect potential buyers with their dream properties in one of the world's most dynamic cities.

The Challenge: Triumphant faced the daunting task of generating leads in a highly competitive market. The target was individuals ready to invest in Dubai's residential or commercial spaces, spanning diverse regions including the CIS, Europe, Dubai, the Persian Gulf, and Russia.

    Target Audience Segmentation:        We honed in on Russian/English speakers with interests ranging from property investment to seeking residency abroad.        Special attention was given to expatriates and luxury segment investors.    Channel Selection and Lead Generation:        We leveraged a mix of Meta, Google Ads, Yandex.Direct, and YouTube, with a primary focus on Meta.        Lead forms were identified as the most effective tool for quality lead generation, despite the cost-effectiveness of website leads.    Ongoing Optimization:        We continuously tested audience segments and ad formats, analyzed conversion rates, experimented with creative content, and adjusted budgets.        A significant effort went into crafting the optimal lead form.

Results: From December 2022 to May 2023, the campaign achieved remarkable results:    Total Spend: $91,541.89    Total Leads: 5,947    Qualified Leads: 791    Cost Per Lead (CPL): $15.39    Quality Controlled CPL (QCPL): $115.73Observations: Lead costs fluctuated with testing in different regions. A strategic focus was placed on higher standard of living countries for quicker deal closures.

 The campaign underscored the effectiveness of targeting Russian-speaking audiences and using lead forms. Focusing on Europe and CIS countries proved crucial in accelerating deal closures.