Precision Marketing for TKES 3D Laser Scanning

Introduction: In the bustling city of Dubai, TKES 3D Laser Scanning stands out as a leader in 3D laser scanning of buildings and interiors. Their target audience? Architects, developers, and interior designers looking for cutting-edge precision. Our mission at Ezca was clear: to connect TKES with high-quality leads through meticulously crafted advertising.

The Challenge: TKES needed to cut through the noise and reach a niche yet crucial audience. The goal was not just to generate leads, but to attract leads that convert – a challenge in a market as competitive as Dubai's.

The Strategy: Our approach was two-pronged: deeply understand the audience and then engage them through the most effective channels. Audience Analysis: We dove into the minds of architects, builders, and interior designers, pinpointing their needs and interests. Our focus was on highlighting TKES's key product. Channel Selection: We chose Google Ads and Meta Ads for their vast reach and precision targeting capabilities. The creative was tailored to match TKES's brand aesthetic and appeal directly to customer interests. Campaign Execution: Keywords and targeting settings were fine-tuned for optimal reach. We implemented a CRM system to streamline enquiry management and track ad effectiveness.  A quality control department was established to filter enquiries, ensuring only hot leads reached TKES.

The Strategy: Our approach was two-pronged: deeply understand the audience and then engage them through the most effective channels.    Audience Analysis: We dove into the minds of architects, builders, and interior designers, pinpointing their needs and interests. Our focus was on highlighting TKES's key product. Channel Selection: We chose Google Ads and Meta Ads for their vast reach and precision targeting capabilities. The creative was tailored to match TKES's brand aesthetic and appeal directly to customer interests.  Campaign Execution: Keywords and targeting settings were fine-tuned for optimal reach. We implemented a CRM system to streamline enquiry management and track ad effectiveness. A quality control department was established to filter enquiries, ensuring only hot leads reached TKES.

Project Highlight - A Focus on Quality: The introduction of a quality control department was a game-changer, significantly reducing low-value enquiries and boosting conversion rates. The CRM system brought a new level of efficiency and insight into the customer journey.